Is purchasing a Sonesta Simply Suites franchise a guarantee of success?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| I understand that buying a franchise is not a guarantee of success. Purchasing or establishing any business is risky, and the success or failure of the franchise is subject to many variables such as my skills and abilities (and those of my partners, officers, employees), the time my associates and I devote to the business, competition, interest rates, the economy, inflation, operation costs, location, lease terms, the market place generally and other economic and business factors. I am aware of and am willing to undertake these business risks. I understand that the success or failure of my business will depend primarily upon my efforts and not those of Franchisor. | INITIAL: |
|---|---|
| I received a copy of the FDD, including the Franchise Agreement, at least 14 calendar | INITIAL: |
| days before I executed the Franchise Agreement. I understand that all of my rights and | |
| responsibilities and those of Franchisor in connection with the franchise are set forth in | |
| these documents and only in these documents. I acknowledge that I have had the | |
| opportunity to personally and carefully review these documents and have, in fact, done so. | |
| I have been advised to have professionals (such as lawyers and accountants) review the | |
| documents for me and to have them help me understand these documents. I have also | |
| been advised to consult with other franchisees regarding the risks associated with the | |
| purchase of the franchise. | |
| Neither the Franchisor nor any of its officers, employees or agents (including any franchise | INITIAL: |
| broker) has made a statement, promise or assurance to me concerning any matter related | |
| to the franchise (including those regarding advertising, marketing, training, support service | |
| or assistance provided by Franchisor) that is contrary to, or different from, the information | |
| contained in the FDD. | |
| My decision to purchase the franchise has not been influenced by any oral | INITIAL: |
| representations, assurances, warranties, guarantees or promises whatsoever made by the | |
| Franchisor or any of its officers, employees or agents (including any franchise broker), | |
| including as to the likelihood of success of the franchise. | |
| I have made my own independent determination as to whether I have the capital necessary | INITIAL: |
| to fund the business and my living expenses, particularly during the start-up phase. |
Source: Item 23 — RECEIPTS (FDD pages 80–246)
What This Means (2025 FDD)
According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, buying a franchise does not guarantee success. The FDD includes a statement acknowledging that purchasing any business, including a Sonesta Simply Suites franchise, involves risk. The success or failure of the franchise depends on various factors. These factors include the franchisee's skills and abilities, the time and effort dedicated to the business, competition, interest rates, economic conditions, inflation, operating costs, location, lease terms, and general market conditions.
The statement emphasizes that the franchisee is aware of and willing to undertake these business risks. It also clarifies that the success or failure of the business primarily depends on the franchisee's efforts, not solely on the franchisor's actions.
Furthermore, the document includes an acknowledgment that no officer, employee, or agent of Sonesta Simply Suites has made any statements, promises, or assurances about the franchise that contradict the information provided in the FDD. The franchisee's decision to purchase the franchise should not be influenced by any oral representations, assurances, warranties, guarantees, or promises made by the franchisor or its representatives regarding the likelihood of success. The franchisee is expected to make an independent determination of their capital necessary to fund the business and personal living expenses, especially during the initial start-up phase.