How often must a Sonesta Simply Suites franchisee or their representative attend the Brand Conference?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Besides attending these courses, you and your general manager or a representative of your Management Company (if applicable) must attend the Brand Conference (which will be convened no less frequently than every 24 months) at a location we designate. All training and the Brand Conference may be held virtually, in our sole discretion. Attendance will not be required for more than five days during any calendar year.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 48–60)
What This Means (2025 FDD)
According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, franchisees or their general manager (or a representative from their management company, if applicable) must attend the Brand Conference. This conference is convened no less frequently than every 24 months, meaning it will occur at least once every two years. The location of the Brand Conference is designated by Sonesta Simply Suites.
The FDD also states that all training and the Brand Conference may be held virtually, at Sonesta Simply Suites's sole discretion. The duration of attendance will not be required for more than five days during any calendar year.
This mandatory attendance ensures that franchisees and their management are kept up-to-date with the brand's standards, practices, and any changes within the Sonesta Simply Suites system. It also provides a platform for networking and collaboration among franchisees. Franchisees should factor in the time commitment and potential travel costs (if the conference is not held virtually) when evaluating the franchise opportunity.