How often will Sonesta Simply Suites convene a Brand Conference?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
- B. Brand Conference. We will convene a brand conference ("Brand Conference") no less frequently than every 24 months at the location of our choice, or virtually, as we determine in our discretion, at which Brand Hotel franchisees may network and participate in educational seminars. You (or one of your owners), and your general manager (or a representative of your Management Company, if applicable) must attend the Brand Conference. You must pay our then-current Brand Conference fee for each attendee. You will be solely responsible for your attendees' wages and expenses of travel, lodging, certain meals, and other out-of-pocket costs.
Source: Item 22 — CONTRACTS (FDD pages 79–80)
What This Means (2025 FDD)
According to Sonesta Simply Suites' 2025 Franchise Disclosure Document, the brand will convene a Brand Conference no less frequently than every 24 months. The conference's location will be of Sonesta Simply Suites' choice and may be held virtually, according to the document.
The FDD specifies that franchisees (or one of their owners) and their general manager (or a representative from their management company, if applicable) must attend the Brand Conference. This mandatory attendance underscores the importance Sonesta Simply Suites places on these events for networking and educational purposes.
Franchisees are responsible for covering the Brand Conference fee for each attendee, as well as wages, travel, lodging, certain meals, and other out-of-pocket costs incurred by their attendees. This financial responsibility should be factored into the franchisee's budget and operational planning. Franchisees should contact Sonesta Simply Suites to determine the then-current Brand Conference fee for each attendee.