What notices of trademark and service mark registrations must a Sonesta Simply Suites franchisee give?

According to the 2025 Sonesta Simply Suites Franchise Disclosure Document, franchisees must provide notices of trademark and service mark registrations as specified by Sonesta Simply Suites, and they must also obtain any fictitious or assumed name registrations required by applicable law. This means that franchisees are responsible for ensuring that all uses of the brand's trademarks and service marks include the appropriate legal notices to protect the brand's intellectual property.

This requirement ensures that Sonesta Simply Suites' trademarks and service marks are legally protected and that the public is aware of the brand's ownership of these marks. By complying with these requirements, franchisees help maintain the integrity and value of the Sonesta Simply Suites brand. Failing to comply with these requirements could expose the franchisee to legal liabilities and potential disputes over trademark usage.

In practice, this means a Sonesta Simply Suites franchisee will need to follow the franchisor's detailed guidelines on how and where to display trademark and service mark notices on signage, marketing materials, and other items. They will also need to register any assumed names or DBAs ("doing business as") with the relevant state or local authorities. This is a fairly standard requirement in franchising, as franchisors need to protect their brand identity and trademarks, and franchisees play a role in this protection.