What was the net change in the number of company-owned Sonesta Simply Suites locations during 2022?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Company- | 2022 | 65 | 51 | -14 |
| Owned2 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 74–79)
What This Means (2025 FDD)
According to Sonesta Simply Suites' 2025 Franchise Disclosure Document, the net change in the number of company-owned locations during 2022 was -14. This means that Sonesta Simply Suites had 14 fewer company-owned locations at the end of 2022 than it did at the beginning of the year. At the start of 2022, there were 65 company-owned locations, and by the end of the year, that number decreased to 51.
For a prospective franchisee, this indicates a potential shift in Sonesta Simply Suites' business model, possibly moving away from company-owned stores and focusing more on franchising. It could also reflect strategic decisions to sell off company-owned locations to franchisees or other investors. Understanding the reasons behind this decrease could be crucial for a potential franchisee.
It's important to note that while the number of company-owned locations decreased, the number of franchised locations increased during the same period. In 2022, the number of franchised Sonesta Simply Suites locations increased by 11. This information, combined with the decrease in company-owned locations, paints a clearer picture of the brand's strategic direction.
Prospective franchisees should inquire about the reasons for the net decrease in company-owned locations. Understanding the long-term strategy of Sonesta Simply Suites and its impact on franchisee support, brand recognition, and overall system growth is essential for making an informed investment decision.