How many company-owned Sonesta Simply Suites outlets were there at the end of 2024?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
, and the appropriate state regulatory agencies.
OUTLETS AND FRANCHISEE INFORMATION
TABLE NO. 1 SYSTEMWIDE OUTLET SUMMARY FOR YEARS 2022 to 2024 1
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Ch
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 74–79)
What This Means (2025 FDD)
According to Sonesta Simply Suites' 2025 Franchise Disclosure Document, at the end of 2024, there were 48 company-owned outlets. This is a net decrease of 3 outlets from the beginning of the year when there were 51 company-owned outlets.
Tracking the number of company-owned versus franchised locations can be insightful for potential franchisees. A high number of company-owned locations might suggest the franchisor has a strong interest and confidence in the brand. However, a decrease in company-owned stores, as seen with Sonesta Simply Suites, could indicate a strategic shift towards franchising or potential challenges in operating company-owned units.
It's important to note that the FDD also indicates that one company-owned Brand Hotel in Alabama was temporarily closed for the entire 2024 calendar year, which may have contributed to the net decrease. Additionally, the FDD specifies that company-owned hotels include affiliate-owned and affiliate-managed hotels. This distinction is important for a franchisee to understand, as the performance and management of these affiliate locations could impact the overall brand reputation and support system.
Prospective franchisees should inquire about the reasons behind the decrease in company-owned locations and the franchisor's future plans for company-owned versus franchised growth. Understanding the long-term strategy and the performance of both types of locations will help in making an informed investment decision.