According to Sonesta Simply Suites' 2025 Franchise Disclosure Document, Keith Pierce, the Executive Vice President, President of Franchising for Sonesta Simply Suites, is based in Newton, Massachusetts. This indicates that Mr. Pierce is located at the same location as several other key figures within the Sonesta organization, including John Murray, President and Director; Jennifer B. Clark, Director and Secretary; Bradford Maxwell, Senior Vice President, General Counsel; Jordan Langlois, Senior Vice President, Franchise Operations; Christopher Trick, Chief Marketing and Performance Officer; Brian Quinn, Chief Development Officer; and Cynthia Kelly, Vice President, Franchise Administration; and Adam Portnoy, Director.

The concentration of leadership in Newton, Massachusetts, suggests that important strategic and operational decisions for Sonesta Simply Suites are likely made at this central location. This could mean that franchisees might need to interact with the Newton office for support, training, or other business-related matters.

Prospective franchisees should consider the location of key personnel when evaluating the level of support and communication they can expect from the franchisor. While some key personnel are based elsewhere, such as David Bryan in Orlando, Florida; Jason Yarbrough in Cumming, Georgia; Phillip Hugh in Tampa, Florida; and Taylor Goff in Columbus, Ohio, the concentration of leadership in Newton suggests that franchisees may need to engage with this location for certain aspects of their business.