What intellectual property licenses does Sonesta Simply Suites grant to franchisees?

According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, franchisees receive a license to use specific intellectual property. As part of the franchise agreement, Sonesta RL Hotels Franchising Inc. grants franchisees a non-exclusive, limited, and revocable license to use its trademarks and hotel names.

This license is a crucial element of the franchise agreement, allowing franchisees to operate their hotels under the Sonesta Simply Suites brand. The terms "non-exclusive" and "limited" indicate that Sonesta Simply Suites can grant similar licenses to other franchisees and that the license is restricted in scope. The term "revocable" means that Sonesta Simply Suites retains the right to terminate the license under certain conditions, as outlined in the franchise agreement.

In practical terms, this means that while franchisees can use the brand's trademarks and names to identify their hotels and attract customers, they must adhere to Sonesta Simply Suites's standards and guidelines. Failure to comply with these standards could result in the revocation of the license, which would significantly impact the franchisee's ability to operate under the Sonesta Simply Suites brand.