If Sonesta Simply Suites modifies or discontinues a Mark, does Sonesta Simply Suites reimburse for advertising expenses?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
If we decide to modify or discontinue use of any of the Marks or to use one or more additional or substitute Marks, you must follow our directions to modify or discontinue use of the Marks or to use one or more additional or substitute Marks within a reasonable time after notice. We have no obligations to reimburse you for any expenses resulting from a change in Marks, for your expenses for promoting a modified or substitute trademark or service mark, or for any indirect expense, such as advertising expenses, or for any goodwill associated with any discontinued Mark.
Source: Item 13 — TRADEMARKS (FDD pages 62–64)
What This Means (2025 FDD)
According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, if Sonesta Simply Suites decides to modify or discontinue the use of any of its Marks, franchisees must comply with the company's directions to change or discontinue using the Marks, or to use additional or substitute Marks within a reasonable time after receiving notice.
However, Sonesta Simply Suites has no obligation to reimburse franchisees for any expenses resulting from changes to the Marks. This includes expenses for promoting a modified or substitute trademark or service mark.
Furthermore, Sonesta Simply Suites will not cover any indirect expenses, such as advertising expenses, or any goodwill associated with a discontinued Mark. This means that franchisees will bear the full financial burden of adapting to any changes in the brand's Marks, including updating signage, marketing materials, and other branded items, without any financial assistance from the franchisor.