If the Sonesta Simply Suites Brand Manual is available electronically, what am I required to do?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
- Provide you with a copy of the Brand Manual (currently, 188 pages), which includes standards for the equipment, supplies, advertising materials, and other products and services used to furnish and to provide services at your Hotel. If we make the Brand Manual available electronically, you must monitor the intranet portal for updates. (Franchise Agreement, Section 4.H) The table of contents of the Brand Manual is attached as Exhibit H.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 48–60)
What This Means (2025 FDD)
According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, if the Brand Manual is made available electronically, franchisees must monitor the intranet portal for updates. The Brand Manual includes standards for equipment, supplies, advertising materials, and other products and services used to furnish and provide services at the hotel.
This requirement ensures that franchisees stay informed about any changes to brand standards, operational procedures, or required products and services. By monitoring the intranet portal, franchisees can promptly implement updates and maintain consistency across all Sonesta Simply Suites locations.
The Brand Manual currently consists of 188 pages, and its table of contents is attached as Exhibit H to the Franchise Agreement. Keeping up-to-date with the Brand Manual is crucial for franchisees to adhere to Sonesta Simply Suites' standards and maintain the quality and consistency of services offered at their hotels.