Are Sonesta Simply Suites franchisees allowed to speak negatively about the Sonesta Simply Suites brand?

According to the 2025 Sonesta Simply Suites FDD, franchisees are contractually restricted from disparaging the brand. The franchise agreement includes a non-disparagement clause that prevents franchisees from speaking or writing negatively about Sonesta Simply Suites. This restriction extends to the brand itself, the franchise system, and any service-marked or trademarked concepts associated with Sonesta Simply Suites.

The non-disparagement clause aims to protect the goodwill and reputation of the Sonesta Simply Suites brand. Franchisees must avoid any actions that could subject the brand to ridicule, scandal, reproach, scorn, or indignity, or that could negatively impact its goodwill. This means franchisees need to be cautious about public statements, online reviews, or any other form of communication that could be perceived as critical or damaging to the brand.

While franchisees are restricted from making negative statements, it is important to note that in certain states like Washington, franchise agreements cannot prohibit franchisees from communicating with or complaining to regulators. This ensures that franchisees can report legitimate concerns to the appropriate authorities without fear of retaliation, as highlighted in the state addenda within the FDD. Prospective franchisees should carefully review the state-specific addenda to understand their rights and obligations regarding communications with regulatory bodies.