What is a Sonesta Simply Suites franchisee required to do with signage displaying the Marks and other distinguishing characteristics?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
You must install, display, and maintain signage displaying or containing the Marks and other distinguishing characteristics in accordance with Brand Standards we establish for Brand Hotels. You must purchase the signage for your Hotel from an Approved Supplier. There may be only one Approved Supplier for various Supplies, which may include us or an affiliate.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 42–46)
What This Means (2025 FDD)
According to the 2025 Sonesta Simply Suites Franchise Disclosure Document, franchisees are required to install, display, and maintain signage that showcases the brand's Marks and other distinguishing characteristics. This must be done in accordance with the Brand Standards established by Sonesta Simply Suites for its hotels.
Specifically, franchisees must purchase the required signage for their hotel exclusively from an Approved Supplier designated by Sonesta Simply Suites. In some instances, Sonesta Simply Suites or one of its affiliates may be the sole Approved Supplier for these signs.
This requirement ensures uniformity and consistency across all Sonesta Simply Suites locations, maintaining brand recognition and customer expectations. By mandating the use of Approved Suppliers, Sonesta Simply Suites aims to control the quality and appearance of its signage, which is a critical element of the brand's image.
Prospective franchisees should be aware of this requirement and factor in the costs associated with purchasing signage from Approved Suppliers when evaluating the overall investment. It is also important to understand that failure to comply with these signage standards could result in a breach of the Franchise Agreement.