Is a Sonesta Simply Suites franchisee required to participate in all loyalty, discount, or promotional programs applicable to Brand Hotels?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
You must participate in and honor the terms of any and all loyalty, discount or other promotional program applicable to Brand Hotels and pay all applicable fees or charges associated with such programs (including any fees assessed by us and our affiliates, room discounts given to guests, or rewards provided to guests, that are applicable to your Hotel) that we and our affiliates offer to the public on your behalf and any room rate quoted to any guest at the time the guest makes an advance reservation. You must take all action necessary to participate in any loyalty program and you must grant us and our affiliates all necessary rights in and to any photographs, video and/or other marketing materials used in connection with any loyalty programs.
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 48–60)
What This Means (2025 FDD)
According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, franchisees must participate in all loyalty, discount, and promotional programs applicable to Brand Hotels. Specifically, franchisees are required to honor the terms of these programs and pay all associated fees or charges. These fees can include those assessed by Sonesta Simply Suites and its affiliates, room discounts given to guests, or rewards provided to guests that are applicable to the franchisee's hotel. This obligation extends to any room rate quoted to a guest when making an advance reservation.
This requirement ensures consistency across all Sonesta Simply Suites locations and helps maintain brand standards. By participating in these programs, franchisees contribute to the overall customer experience and benefit from the collective marketing efforts of the brand. However, franchisees should be aware of the potential costs associated with these programs, including fees and discounts, which can impact their revenue.
Sonesta Simply Suites also has the right to modify or discontinue the Sonesta Travel Pass program or any other loyalty program. Franchisees must take all actions necessary to participate in any loyalty program and grant Sonesta Simply Suites and its affiliates all necessary rights to any photographs, video, or other marketing materials used in connection with any loyalty programs.