How can a Sonesta Simply Suites franchisee avoid reservation and booking fees for cancelled reservations?

According to the 2025 Sonesta Simply Suites FDD, reservation and booking fees will be charged for cancelled reservations unless the cancellations are made through the same channel in which they were originally booked. This means that if a guest books a reservation through a specific online travel agency or booking platform, the cancellation must also be processed through that same platform to avoid incurring fees.

This policy has important implications for Sonesta Simply Suites franchisees. Franchisees must ensure that their staff is well-versed in the various booking channels used by guests and the corresponding cancellation procedures. This will help to minimize the risk of guests incurring unnecessary fees, which could lead to dissatisfaction and damage the hotel's reputation. Franchisees should also consider implementing systems to track booking channels and cancellation methods to ensure compliance with this policy.

It is also important for franchisees to stay informed about any changes to third-party fees, as these can impact the overall cost of reservations and cancellations. The FDD notes that booking fees are subject to change as third-party fees change. By understanding and adhering to these guidelines, Sonesta Simply Suites franchisees can effectively manage reservation and booking fees and provide a better experience for their guests.