For a Sonesta Simply Suites franchise, when must a professional photography session be arranged for the Hotel?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
- E. Professional Photography. You must arrange a professional photography session at your Hotel prior to the Opening Date. Further, if at any time during the Term your Hotel undergoes significant renovations or you make improvements in accordance with a PIP that we issue to you, we may require you to hire a professional photographer, approved by us, to conduct an additional photography session for your Hotel. All photography sessions will be at your sole expense and will be paid to us, unless we direct you to pay the third-party vendor directly.
Source: Item 22 — CONTRACTS (FDD pages 79–80)
What This Means (2025 FDD)
According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, a franchisee must arrange a professional photography session for their hotel prior to its opening date. This ensures that the hotel is presented in a high-quality and consistent manner in marketing materials.
Additionally, Sonesta Simply Suites may require another professional photography session if the hotel undergoes significant renovations or improvements as part of a Property Improvement Plan (PIP). This allows the franchisor to maintain an accurate and appealing visual representation of the updated hotel.
The franchisee is responsible for covering all expenses associated with these photography sessions. The franchisee will pay Sonesta Simply Suites directly for the photography services, unless Sonesta Simply Suites instructs them to pay a third-party vendor instead. This requirement helps maintain brand standards and ensures that all marketing materials reflect the current state of the hotel.