Does the Sonesta Simply Suites Franchise Agreement mention a brand conference?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
- B. Brand Conference. We will convene a brand conference ("Brand Conference") no less frequently than every 24 months at the location of our choice, or virtually, as we determine in our discretion, at which Brand Hotel franchisees may network and participate in educational seminars. You (or one of your owners), and your general manager (or a representative of your Management Company, if applicable) must attend the Brand Conference. You must pay our then-current Brand Conference fee for each attendee. You will be solely responsible for your attendees' wages and expenses of travel, lodging, certain meals, and other out-of-pocket costs.
Source: Item 22 — CONTRACTS (FDD pages 79–80)
What This Means (2025 FDD)
Yes, according to Sonesta Simply Suites's 2025 Franchise Disclosure Document, the Franchise Agreement does mention a brand conference. Specifically, Sonesta Simply Suites will convene a brand conference no less frequently than every 24 months. The location of the conference can be chosen by Sonesta Simply Suites, and it can be held either in person or virtually.
For each Sonesta Simply Suites location, either one of the owners or the general manager (or a representative from the management company, if applicable) must attend the Brand Conference. The franchisee is responsible for paying the then-current Brand Conference fee for each attendee.
Additionally, the franchisee is responsible for covering all wages, travel, lodging, certain meals, and other out-of-pocket costs incurred by their attendees. This means that franchisees should budget for these expenses when planning for conference attendance.