Can Sonesta Simply Suites enter into arrangements with affiliates for marketing functions?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
We or our affiliates may enter into arrangements for development, marketing, operations, administrative, technical and support functions, facilities, programs, services, and personnel with any other entity, including our affiliates.
Source: Item 22 — CONTRACTS (FDD pages 79–80)
What This Means (2025 FDD)
According to the 2025 Sonesta Simply Suites Franchise Disclosure Document, Sonesta Simply Suites and its affiliates have the authority to establish and manage brand promotion programs for Network Hotels, which include Sonesta Simply Suites. These programs can be separated or consolidated across different brands as determined by Sonesta Simply Suites.
Sonesta Simply Suites, its affiliates, or other designees can utilize the Brand Promotion Fees, collected from Network Hotels, to cover various expenses and programs that benefit the Brand Hotels. These initiatives may include creating marketing materials, maintaining websites, managing advertising campaigns, supporting loyalty programs, and participating in trade shows.
Sonesta Simply Suites and its affiliates have the discretion to decide how these fees are spent, including control over creative content, media usage, and advertising placement. Furthermore, Sonesta Simply Suites or its affiliates are permitted to enter into arrangements with other entities, including affiliates, for various functions such as development, marketing, operations, and administrative support.