How does Sonesta Simply Suites ensure fairness when analyzing and resolving conflicts between franchisees?

According to the 2025 Franchise Disclosure Document, Sonesta Simply Suites acknowledges the potential for conflicts between franchisees of different brands within their network. While they share offices and training facilities across Network Brands, they state that they will analyze any future conflict and take action that they deem appropriate.

Sonesta Simply Suites has established a Brand Advisory Board for hotels operated under the Marks, Sonesta Hotels and Resorts Marks, ES Suites Marks, Select Marks, and Essential Marks. The Brand Advisory Board is comprised of representatives (owners) of owned and franchised Advisory Board Hotels located in the United States and Canada. The purpose of the Brand Advisory Board is to consider, discuss and advise SRLHF on, among other things, the implementation of actions, initiatives, programs and standards relating to the Advisory Board Hotels.

Prospective franchisees should inquire with Sonesta Simply Suites about specific procedures or mechanisms in place to address and resolve conflicts between franchisees, beyond the general statement of analyzing conflicts and taking appropriate action. It would be prudent to understand what criteria or standards are used to determine the appropriate action and whether there is a formal process for franchisees to present their concerns or disputes. Understanding the role and authority of the Brand Advisory Board in conflict resolution would also be beneficial.