On what date was the 'Sonesta Simply Suites' service mark registered?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| SERVICE MARK | REGISTRATION NO. | REGISTRATION DATE |
|---|---|---|
| 7,128,281 | August 1, 2023 | |
| Sonesta Simply Suites | 6,831,554 | August 30, 2022 |
| Sonesta | 3,685,842 | September 22, 2009 |
| 1,177,670 | November 10, 1981 |
Source: Item 13 — TRADEMARKS (FDD pages 62–64)
What This Means (2025 FDD)
According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, the service mark for 'Sonesta Simply Suites' was registered on August 30, 2022, under registration number 6,831,554. This registration with the United States Patent and Trademark Office grants Sonesta Simply Suites legal protection for its brand name, preventing unauthorized use by other entities within the hotel and hospitality industry. As a franchisee, you are granted a non-exclusive right to use this mark.
The FDD emphasizes the importance of using and prominently displaying the marks in your hotel. Unauthorized use of the marks can lead to a material breach of the franchise agreement. Sonesta Simply Suites retains control over the marks, including the right to modify or discontinue their use, and franchisees must comply with these changes.
Prospective franchisees should understand that they cannot use the 'Sonesta Simply Suites' name or any similar variations in their corporate or trade name, online presence, or any business operated separately from the hotel without explicit written approval from Sonesta Simply Suites. This restriction ensures brand consistency and protects the integrity of the Sonesta Simply Suites brand. Franchisees are also required to notify Sonesta Simply Suites of any potential infringements or challenges to the use of the marks, allowing the franchisor to take appropriate action to protect its intellectual property.