Is Sonesta Simply Suites allowed to modify the Franchise System?

According to the 2025 Sonesta Simply Suites Franchise Disclosure Document, Sonesta Simply Suites has the right to improve, further develop, or modify the Franchise System. The Franchise System includes the distinct business formats, methods, procedures, signs, designs, layouts, standards, specifications, and Marks that franchisees are authorized to use. This means that Sonesta Simply Suites can make changes to various aspects of the franchise, and franchisees must adapt to these changes.

Sonesta Simply Suites also maintains the Franchise System Website and may use Brand Promotion Fees to develop, maintain, and update it. They can periodically update and modify the website and have final approval rights over all information presented there. Furthermore, Sonesta Simply Suites may implement and modify Brand Standards related to the website, discontinue any Franchise System Website, create separate websites for Network Hotels, or consolidate websites with other brands they maintain.

These modifications can impact how franchisees operate their hotels and market their services. For example, changes to Brand Standards could require franchisees to update their hotel's design or operational procedures, potentially incurring additional costs. Similarly, modifications to the Franchise System Website could affect how franchisees attract and interact with customers online. Franchisees need to stay informed about these changes and be prepared to adapt their business practices accordingly.