Does the Sonesta Simply Suites agreement define what constitutes 'Brand Standards'?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
nce carriers; and
- (16) any other aspects of operating and maintaining your Hotel that we determine to be useful to preserve or enhance the efficient operation, image or goodwill of the Marks and Brand Hotels.
You agree that the Brand Standards we periodically prescribe, whether prescribed in the Brand Manual or otherwise communicated to you in writing or another form, are part of this Agreement as if fully set forth within its text. All references to this Agreement include all Brand Standards as periodically modified. You acknowledge that our periodic modification of the Brand Standards (including changes and additions to hotel equipment and hardware and software required for the Computer System, including, but not limited to, the Central Reservation System, the Property Management System, and the Revenue Management System), which may accommodate regional or local variations, may obligate you to invest additional capital in your Hotel and incur higher operating costs.
You agree to comply with all modifications or supplements to the Brand Standards at your own expense, as such requirements may be revised from time to time. The cost to you for adaptations and modifications shall not be unreasonable.
M. Information Security. You shall abide by all applicable laws pertaining to the data privacy of us, consumers, employees, and your Hotel's transactional information. You also shall comply with our Brand Standards and policies pertaining to data privacy.
Source: Item 22 — CONTRACTS (FDD pages 79–80)
What This Means (2025 FDD)
According to Sonesta Simply Suites's 2025 Franchise Disclosure Document, the Brand Standards are periodically prescribed by Sonesta Simply Suites, whether in the Brand Manual or communicated in writing or another form. These Brand Standards are considered part of the Franchise Agreement, as if fully set forth within the text. The agreement specifies that all references to the agreement include all Brand Standards as periodically modified.
Sonesta Simply Suites's periodic modifications of the Brand Standards may include changes and additions to hotel equipment, hardware, and software required for the Computer System, including the Central Reservation System, the Property Management System, and the Revenue Management System. These modifications may accommodate regional or local variations. Franchisees may be obligated to invest additional capital in their hotels and incur higher operating costs to comply with these changes.
Franchisees must comply with all modifications or supplements to the Brand Standards at their own expense, although the cost to the franchisee for adaptations and modifications shall not be unreasonable. The agreement also states that if a franchisee defaults on any obligation under the agreement or the Brand Standards, Sonesta Simply Suites may temporarily remove the franchisee's hotel information from the Franchise System Website until the default is cured. The hotel's information will be permanently removed upon expiration or termination of the agreement.