Does Sonesta Simply Suites administer and manage a loyalty program?
Sonesta_Simply_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
in, or operate beyond the expiration or termination of the Franchise Agreement.
Loyalty Program
We and our affiliates may administer and manage loyalty programs that will provide participating guests of your Hotel with certain rewards or benefits when staying at your Hotel. Such loyalty programs may apply specifically for Brand Hotels or to any or all Network Hotels. Currently, Brand Hotels participate in our loyalty program referred to as "Sonesta Travel Pass." We charge Brand Hotel franchisees a loyalty program fee for your participation in the Sonesta
Travel Pass program in the amount of 2.5% of your Hotel's Qualified Revenue (see Item 6 above) garnered through guests participating in the Sonesta Travel Pass program; company-owned and company-managed Brand Hotels may pay the loyalty program fee at a different rate, and not all franchised Network Hotels pay a uniform loyalty program fee. We may increase your loyalty program fee up to 4.5% of your Hotel's Qualified Revenue. We and our affiliates may periodically modify or discontinue the Sonesta Travel Pass program or any other loyalty program that we or our affiliate designate. You must participate in and honor the terms of any and all loyalty, discount or other promotional program applicable to Brand Hotels and pay all applicable fees or charges associated with such programs (including any fees assessed by us and our affiliates, room discounts given to guests, or rewards provided to guests, that are applicable to your Hotel) that we and our affiliates offer to the public on your behalf and any room rate quoted to any guest at the time the guest makes an advance reservation. You must take all action necessary to participate in any loyalty program and you must grant us and our affiliates all necessary rights in and to any photographs, video and/or other marketing materials used in connection with any loyalty programs.
Time between Signing your Franchise Agreement and Opening your Hotel
If you are converting your existing hotel into a Brand Hotel, the typical length of time between signing your Franchise Agreement and opening your Hotel as a Brand Hotel is expected to be 60 to 180 days. Factors that may affect this typical time period include your ability to: install equipment, fixtures, furniture, and signage that comply with Brand Standards; recruit competent staff;
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 48–60)
What This Means (2025 FDD)
According to Sonesta Simply Suites' 2025 Franchise Disclosure Document, Sonesta Simply Suites and its affiliates may administer and manage loyalty programs. These programs provide guests at Sonesta Simply Suites hotels with rewards or benefits for staying at the hotel. These loyalty programs may apply specifically to Brand Hotels or to any or all Network Hotels. Currently, Brand Hotels participate in the "Sonesta Travel Pass" loyalty program.
Sonesta Simply Suites franchisees are charged a loyalty program fee for participation in the Sonesta Travel Pass program. This fee is 2.5% of the hotel's Qualified Revenue garnered through guests participating in the program. However, company-owned and company-managed Brand Hotels may pay a different rate, and not all franchised Network Hotels pay a uniform loyalty program fee. Sonesta Simply Suites has the right to increase this fee up to 4.5% of the hotel's Qualified Revenue.
Sonesta Simply Suites and its affiliates can periodically modify or discontinue the Sonesta Travel Pass program or any other loyalty program. Franchisees must participate in and honor the terms of any loyalty, discount, or promotional programs applicable to Brand Hotels. Franchisees are also responsible for paying all associated fees or charges, including fees assessed by Sonesta Simply Suites and its affiliates, room discounts given to guests, or rewards provided to guests. Franchisees must also grant Sonesta Simply Suites and its affiliates all necessary rights to any marketing materials used in connection with loyalty programs. To ensure integration with the loyalty program, franchisees must enable their property management system to provide direct full two-way connectivity with Sonesta's central reservation system.