What training materials are included in the Sonesta Select Sonesta Essential training program?
Sonesta_Select_Sonesta_Essential Franchise · 2025 FDDAnswer from 2025 FDD Document
Training materials include the Brand Manual, and certain other training modules and courses designed to assist you in understanding programs related to Brand Hotels and best practices in the hospitality industry will be made readily available in Sonesta's learning management system.
Our training is conducted under the supervision of Derek Fournier, Vice President, Training and Engagement. Mr. Fournier has over 27 years of hospitality experience in operations, management, training, and development, and has 5 years of experience with us and our affiliates. He leads the training function for us and our affiliates and oversees a team of internal and independent subject matter experts who develop and deliver our training.
Source: Item 11 — **FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 52–64)
What This Means (2025 FDD)
According to Sonesta Select Sonesta Essential's 2025 Franchise Disclosure Document, the training materials include a Brand Manual and other training modules and courses. These resources are designed to help franchisees understand programs related to Brand Hotels and best practices in the hospitality industry. These materials are made available in Sonesta's learning management system.
The Brand Manuals contain standards for equipment, supplies, advertising materials, and other products and services necessary to furnish and provide services at the hotel. The Sonesta Select Brand Manual is currently 190 pages, while the Sonesta Essential Brand Manual is 182 pages. The table of contents for each Brand Manual is attached as Exhibit I in the FDD.
Sonesta Select Sonesta Essential also provides initial brand training to the Hotel Representative, covering areas such as brand programs, marketing, sales, loyalty, and brand culture. After this initial training, the franchisee is responsible for training their own employees. The initial brand training program is offered as needed throughout the year, depending on the availability of trainers and attendees.