What is the total number of hours of classroom training provided by Sonesta Select Sonesta Essential?
Sonesta_Select_Sonesta_Essential Franchise · 2025 FDDAnswer from 2025 FDD Document
| Subject | Hours of Classroom Training | Hours of On-the- Job Training1 | Location2 |
|---|---|---|---|
| Brand Welcome & | 0 | 1 – 3 | Virtual or on-site |
| Orientation | |||
| Loyalty | 0 | 2 – 4 | Virtual or on-site |
| LMS – Sonesta University | 0 | 1 – 2 | Virtual or on-site |
| & Access Point | |||
| Brand Programs & | 0 | 3 – 5 | Virtual or on-site |
| Services | |||
| Brand Standards, | 0 | 3 – 5 | Virtual or on-site |
| Policies, & Procedures | |||
| CRS | 0 | 1 | Virtual or on-site |
| Technology & Supplier | 0 | 2 – 5 | Virtual or on-site |
| Services | |||
| Guest Relations, Brand | 0 | 3 – 5 | Virtual or on-site |
| Reputation Performance, | |||
| and Reviews | |||
| Lead Generation | 0 | 1 | Virtual or on-site |
| Quality Assurance | 0 | 1 – 2 | Virtual or on-site |
| Total | 0 | 18 - 33 |
Source: Item 11 — **FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 52–64)
What This Means (2025 FDD)
According to the 2025 FDD, Sonesta Select Sonesta Essential provides no classroom training as part of its initial brand training program. The initial training focuses on areas such as brand programs, marketing, sales, loyalty, and brand culture.
Instead of classroom training, Sonesta Select Sonesta Essential offers on-the-job training for various subjects. These subjects include Brand Welcome & Orientation (1-3 hours), Loyalty (2-4 hours), LMS – Sonesta University & Access Point (1-2 hours), Brand Programs & Services (3-5 hours), Brand Standards, Policies, & Procedures (3-5 hours), CRS (1 hour), Technology & Supplier Services (2-5 hours), Guest Relations, Brand Reputation Performance, and Reviews (3-5 hours), Lead Generation (1 hour), and Quality Assurance (1-2 hours). The total on-the-job training time ranges from 18 to 33 hours.
The training is conducted virtually or on-site, depending on the subject and availability. The hours devoted to each subject are estimates and may vary based on class size, participation, the attendee's experience, and the schedule. Franchisees are responsible for training their own employees after the initial brand training provided to the Hotel Representative.