Does Sonesta Select Sonesta Essential have the right to change the Brand Standards at any time?
Sonesta_Select_Sonesta_Essential Franchise · 2025 FDDAnswer from 2025 FDD Document
tion channels;
- (15) types, amounts, terms, and conditions of insurance coverage required for your Hotel, including criteria for your insurance carriers; and
- (16) any other aspects of operating and maintaining your Hotel that we determine to be useful to preserve or enhance the efficient operation, image or goodwill of the Marks and Brand Hotels.
You agree that the Brand Standards we periodically prescribe, whether prescribed in the Brand Manual or otherwise communicated to you in writing or another form, are part of this Agreement as if fully set forth within its text. All references to this Agreement include all Brand Standards as periodically modified. You acknowledge that our periodic modification of the Brand Standards (including changes and additions to hotel equipment and hardware and software required for the Computer System, including, but not limited to, the Central Reservation System, the Property Management System, and the Revenue Management System), which may accommodate regional or local variations, may obligate you to invest additional capital in your Hotel and incur higher operating costs.
You agree to comply with all modifications or supplements to the Brand Standards at your own expense, as such requirements may be revised from time to time. The cost to you for adaptations and modifications shall not be unreasonable.
M. Information Security. You shall abide by all applicable laws pertaining to the data privacy of us, consumers, employees, and your Hotel's transactional information.
Source: Item 22 — CONTRACTS (FDD page 84)
What This Means (2025 FDD)
According to Sonesta Select Sonesta Essential's 2025 Franchise Disclosure Document, the brand standards can be modified periodically. As a franchisee, you agree that the Brand Standards that Sonesta Select Sonesta Essential prescribes are part of the agreement, as if fully set forth within its text. All references to the agreement include all Brand Standards as periodically modified.
Sonesta Select Sonesta Essential's periodic modification of the Brand Standards may include changes and additions to hotel equipment, hardware, and software required for the Computer System, including, but not limited to, the Central Reservation System, the Property Management System, and the Revenue Management System. These modifications may accommodate regional or local variations, and may obligate you to invest additional capital in your Hotel and incur higher operating costs.
As a franchisee, you must comply with all modifications or supplements to the Brand Standards at your own expense, as such requirements may be revised from time to time. The cost to you for adaptations and modifications shall not be unreasonable. Operating and maintaining your Hotel according to Brand Standards are essential to preserve the goodwill of the Marks and the goodwill of all Brand Hotels. Therefore, compliance with all Brand Standards is mandatory, and you agree at all times to operate and maintain your Hotel according to each Brand Standard, as Sonesta Select Sonesta Essential periodically modifies and supplements them.