What is the purpose of the Brand Advisory Board for Sonesta Select Sonesta Essential hotels?
Sonesta_Select_Sonesta_Essential Franchise · 2025 FDDAnswer from 2025 FDD Document
We have established a brand advisory board (the "Brand Advisory Board") for hotels operated under the Sonesta Hotels and Resorts Marks, Sonesta ES Marks, Sonesta Simply Marks, Sonesta Select Marks, and Sonesta Essential Marks (the "Advisory Board Hotels"). The Brand Advisory Board is comprised of representatives (owners) of owned and franchised Advisory Board Hotels located in the United States and Canada. The purpose of the Brand Advisory Board is to consider, discuss and advise SRLHF on, among other things, the implementation of actions, initiatives, programs and standards relating to the Advisory Board Hotels. We may expand the Brand Advisory Board to include representatives from other Network Brands, or we may create one or more separate advisory boards for participants in other Network Brands. We have the right to change, merge or dissolve the Brand Advisory Board. You can reach the Brand Advisory Board by contacting Jordan Langlois at 400 Centre Street, Newton, Massachusetts 02458, (954) 254- 3539 jordan.langlois@sonesta.com.
Source: Item 20 — **OUTLETS AND FRANCHISEE INFORMATION (FDD pages 75–84)
What This Means (2025 FDD)
According to Sonesta Select Sonesta Essential's 2025 Franchise Disclosure Document, the Brand Advisory Board is designed to facilitate communication and collaboration between the franchisor and franchisees. The Brand Advisory Board includes representatives who are owners of both franchised and company-owned Sonesta Hotels and Resorts, Sonesta ES, Sonesta Simply Marks, Sonesta Select, and Sonesta Essential hotels located in the United States and Canada.
The primary purpose of the Brand Advisory Board is to discuss, consider, and advise SRLHF (Sonesta Select Sonesta Essential's parent company) on the implementation of various actions, initiatives, programs, and standards that affect the Advisory Board Hotels. This allows franchisees to have a voice in shaping the direction and standards of the brand.
Sonesta Select Sonesta Essential retains the right to modify the Brand Advisory Board, including expanding it to include representatives from other Network Brands or creating separate advisory boards. They also reserve the right to change, merge, or dissolve the Brand Advisory Board entirely. Franchisees can contact the Brand Advisory Board through Jordan Langlois at the provided address and contact information.