Where will Sonesta Select Sonesta Essential provide information about Brand Standards?

According to Sonesta Select Sonesta Essential's 2025 Franchise Disclosure Document, information regarding brand standards will be provided in the Brand Manual or otherwise in writing. The Brand Manual may be revised from time to time.

The brand standards dictate that each hotel must meet specific requirements to maintain quality and uniformity across all Sonesta Select Sonesta Essential locations. These standards apply to the hotel's construction, renovation, and daily operations, ensuring that franchisees use only approved products, supplies, equipment, furnishings, and services. These items include furniture, fixtures, equipment, operating supplies, décor, layout, signage, advertising, uniforms, logoed items, guest room amenities, inventories, food and beverage services, internet access, in-room entertainment, computer systems, insurance, telephone, and security items.

Prospective franchisees should understand that compliance with these brand standards is mandatory. Failure to adhere to these standards can result in a breach of the Franchise Agreement, potentially leading to termination. Therefore, carefully reviewing the Brand Manual and any written communications from Sonesta Select Sonesta Essential regarding brand standards is crucial for maintaining a successful franchise.