How often must I, or my general manager, attend the Brand Conference for Sonesta Select Sonesta Essential?
Sonesta_Select_Sonesta_Essential Franchise · 2025 FDDAnswer from 2025 FDD Document
Besides attending these courses, you and your general manager or a representative of your Management Company (if applicable) must attend the Brand Conference (which will be convened no less frequently than every 24 months) at a location we designate. All training and the Brand Conference may be held virtually, in our sole discretion. Attendance will not be required for more than five days during any calendar year.
Source: Item 11 — **FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 52–64)
What This Means (2025 FDD)
According to Sonesta Select Sonesta Essential's 2025 Franchise Disclosure Document, as a franchisee, you or your general manager (or a representative from your management company, if applicable) must attend the Brand Conference. This conference is convened by Sonesta Select Sonesta Essential no less frequently than every 24 months, meaning it will occur at least once every two years. The location of the Brand Conference will be designated by Sonesta Select Sonesta Essential.
It is important to note that attendance at the Brand Conference, along with other training courses, will not be required for more than five days during any calendar year. This provides a limit to the amount of time you or your representatives will need to dedicate to training and conferences annually.
Sonesta Select Sonesta Essential retains the discretion to hold all training and the Brand Conference virtually. This could reduce travel costs and time commitments for franchisees and their staff. Franchisees should factor in the time and potential travel expenses for these conferences when evaluating the overall investment and operational requirements of a Sonesta Select Sonesta Essential franchise.