How often will Sonesta Select Sonesta Essential convene a Brand Conference?
Sonesta_Select_Sonesta_Essential Franchise · 2025 FDDAnswer from 2025 FDD Document
B. Brand Conference. We will convene a brand conference ("Brand Conference") no less frequently than every 24 months at the location of our choice, or virtually, as we determine in our discretion, at which Brand Hotel franchisees may network and participate in educational seminars. You (or one of your owners), and your general manager (or a representative of your Management Company, if applicable) must attend the Brand Conference. You must pay our then-current Brand Conference fee for each attendee. You will be solely responsible for your attendees' wages and expenses of travel, lodging, certain meals, and other out-of-pocket costs.
Source: Item 22 — CONTRACTS (FDD page 84)
What This Means (2025 FDD)
According to Sonesta Select Sonesta Essential's 2025 Franchise Disclosure Document, a Brand Conference will be convened no less frequently than every 24 months. The conference can be held at a location of Sonesta Select Sonesta Essential's choice, or virtually, as they determine.
At least one owner or the general manager (or a representative from the Management Company, if applicable) must attend the Brand Conference. The purpose of the Brand Conference is for Brand Hotel franchisees to network and participate in educational seminars.
The franchisee is responsible for paying the then-current Brand Conference fee for each attendee, as well as wages and expenses of travel, lodging, certain meals, and other out-of-pocket costs for their attendees.