Does Sonesta Select Sonesta Essential offer a Revenue Management for Hire program to franchisees?
Sonesta_Select_Sonesta_Essential Franchise · 2025 FDDAnswer from 2025 FDD Document
ning at another location we designate, at our election.
Revenue Manager Certification Training
You will be required to participate in our Revenue Management For Hire (RMFH) program for one year following the Opening Date of your Hotel. After the first year, if you elect to not participate in the brand's RMFH program, you will be required to hire a dedicated revenue management professional locally for your property. This person must carry the title of Director or Manager of Revenue Management, Revenue Optimization, or Revenue Strategy, and whose role exclusively focuses on those functions. This person must have demonstrated proficiency in revenue management with at least four years' experience in a verifiable, revenue management specific manager or director role, in similar hotels, and who otherwise meets our requirements (such as formal training and certification in the revenue management system) (the "Hotel Revenue Manager"). We may require that your Hotel Revenue Manager be trained on our RMS at your cost. The training classes are provided by a third-party service provider, and may be provided on
site at your Hotel or conducted virtually, at your discretion. Based on which designated RMS is selected, currently the cost is between $500 and $8,950 per user (depending on the system selected and whether training is done on-site or virtually). If during the term of the Franchise Agreement you hire a new Hotel Revenue Manager, such person will also need to complete training for the RMS (curren
Source: Item 11 — **FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS, AND TRAINING (FDD pages 52–64)
What This Means (2025 FDD)
According to the 2025 FDD, Sonesta Select Sonesta Essential requires franchisees to participate in its Revenue Management For Hire (RMFH) program for the first year after the hotel's opening date. After this initial year, franchisees have the option to either continue with the RMFH program or hire their own dedicated revenue management professional.
If a franchisee chooses to hire their own revenue manager, this individual must hold a title such as Director or Manager of Revenue Management, Revenue Optimization, or Revenue Strategy, and their role must be exclusively focused on these functions. The hired revenue manager must have at least four years of experience in a similar role within comparable hotels and meet Sonesta Select Sonesta Essential's specific requirements, including formal training and certification in the revenue management system (RMS).
Sonesta Select Sonesta Essential may also require that the franchisee's Hotel Revenue Manager be trained on their RMS, with training costs borne by the franchisee. These training classes are provided by a third-party service provider and can be conducted on-site or virtually. The cost for this training currently ranges from $500 to $8,950 per user, depending on the selected RMS and the training format. If a new Hotel Revenue Manager is hired during the term of the Franchise Agreement, they will also need to complete RMS training, which currently costs between $500 and $4,700.