What general guidance is provided to franchisees of Sonesta Select Sonesta Essential?
Sonesta_Select_Sonesta_Essential Franchise · 2025 FDDAnswer from 2025 FDD Document
We may also provide guidance via telephonic conversations or consultation at our offices. If you request, and we agree to provide, additional or special guidance, assistance, or training, we may charge you our then applicable fee, including our personnel's per diem charges and travel and living expenses.
D. Loyalty Program. We and our affiliates may administer and manage loyalty programs that will provide participating guests of your Hotel with certain rewards or benefits when staying at your Hotel. Such loyalty programs may apply specifically for Brand Hotels or to any or all Network Hotels. Currently, Brand Hotels participate in our loyalty program referred to as Sonesta Travel Pass. We and our affiliates may modify or discontinue any loyalty program at any time at our and their sole discretion. You must participate in and honor the terms of any and all loyalty, discount, or other promotional program applicable to Brand Hotels and pay all applicable fees or charges associated with such programs (including any fees assessed by us and our affiliates, room discounts given to guests, or rewards provided to guests, that are applicable to your Hotel) that we and our affiliates offer to the public on your behalf and any room rate quoted to any guest at the time the guest makes an advance reservation. You agree that you will take all action necessary to participate in any loyalty program, and that you will grant us and our affiliates all necessary rights in and to any photographs, video and/or other marketing materials that we or they may require to reasonably undertake such programs on behalf of your Hotel.
Source: Item 22 — CONTRACTS (FDD page 84)
What This Means (2025 FDD)
According to the 2025 Franchise Disclosure Document, Sonesta Select Sonesta Essential may provide guidance to franchisees through telephonic conversations or consultations at their offices. If a franchisee requests additional or special guidance, assistance, or training, Sonesta Select Sonesta Essential may charge a fee, including per diem charges and travel and living expenses for their personnel.
Sonesta Select Sonesta Essential also administers loyalty programs, such as the Sonesta Travel Pass, where guests can earn rewards or benefits when staying at a franchisee's hotel. Franchisees are required to participate in these loyalty programs and honor their terms, including paying applicable fees or charges. These fees may cover room discounts given to guests or rewards provided to guests that are applicable to the franchisee's hotel.
To participate in loyalty programs, franchisees must take all necessary actions and grant Sonesta Select Sonesta Essential all necessary rights to photographs, videos, or other marketing materials required to undertake such programs on behalf of the franchisee's hotel. This ensures that the hotel is properly represented and can effectively participate in the loyalty program, enhancing guest satisfaction and potentially increasing business.