Where are Sonesta Select Sonesta Essential franchisees required to display the Marks prominently?

According to Sonesta Select Sonesta Essential's 2025 Franchise Disclosure Document, franchisees must prominently display the brand's Marks at their hotels. This includes displaying the Marks on various items such as forms, advertising materials, supplies, products, stationery, and other materials that Sonesta Select Sonesta Essential designates.

This requirement ensures consistent brand recognition and visibility across all franchised locations. By mandating the prominent display of Marks, Sonesta Select Sonesta Essential aims to reinforce its brand identity and maintain a uniform image for customers. This is a common practice in franchising, as brand consistency is crucial for building customer loyalty and trust.

However, franchisees are restricted from using the Marks in unauthorized ways, such as in corporate or business names, with modifications not approved by Sonesta Select Sonesta Essential, or in connection with unauthorized services or products. Franchisees must also adhere to specific guidelines regarding trademark and service mark registrations and obtain any necessary fictitious or assumed name registrations as required by law. Sonesta Select Sonesta Essential also retains the right to require franchisees to modify or discontinue the use of any Mark, or to use substitute trademarks or service marks, although Sonesta Select Sonesta Essential is not responsible for reimbursing franchisees for expenses incurred due to these changes.