Who charges the reservation implementation fee for Sonesta Select Sonesta Essential?

According to Sonesta Select Sonesta Essential's 2025 Franchise Disclosure Document, the reservation implementation fee, which ranges from $650 to $1,745, is charged by Sonesta Select Sonesta Essential's third-party Central Reservation System provider. However, Sonesta Select Sonesta Essential invoices and collects this fee from the franchisee. This fee is a one-time charge that occurs when the franchisee's hotel becomes active in the Central Reservation System.

For a prospective Sonesta Select Sonesta Essential franchisee, this means they will need to budget for this one-time fee in addition to other initial costs. While the fee is ultimately paid to the third-party provider, Sonesta Select Sonesta Essential acts as the intermediary for invoicing and collection. This process is fairly common in franchising, where franchisors often manage relationships with vendors on behalf of franchisees.

It is important for franchisees to understand the technology requirements and associated costs for operating a Sonesta Select Sonesta Essential hotel. The franchisee is responsible for all costs related to the Computer System, including data circuit charges and supplies. Additionally, franchisees must provide Wi-Fi and an in-room entertainment system free of charge to guests and install a branded internet landing page.