When did Sonesta Select Sonesta Essential begin offering franchises for the MOD A Sonesta Collection?
Sonesta_Select_Sonesta_Essential Franchise · 2025 FDDAnswer from 2025 FDD Document
As of May 2023, we began offering franchises for a soft-brand collection of upscale hotels catering to business and leisure guests under the service mark MOD A Sonesta CollectionSM. The MOD A Sonesta Collection service mark and related trademarks, service marks and trade names are collectively referred to as the "MOD Marks." As of December 31, 2024, there was one franchised hotel open in the United States under the MOD Marks.
Source: Item 1 — **THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 9–16)
What This Means (2025 FDD)
According to Sonesta Select Sonesta Essential's 2025 Franchise Disclosure Document, the company began offering franchises for the MOD A Sonesta Collection in May 2023. This collection is described as a soft-brand of upscale hotels that cater to both business and leisure travelers. As of December 31, 2024, there was one franchised hotel operating in the United States under the MOD Marks.
For a prospective franchisee, this indicates that the MOD A Sonesta Collection is a relatively new franchise offering within the Sonesta Select Sonesta Essential portfolio. The fact that there was only one franchised location open as of the end of 2024 suggests that this brand may still be in its early stages of development and refinement.
It's important for potential franchisees to conduct thorough due diligence to understand the performance and market acceptance of the MOD A Sonesta Collection. This includes researching the existing location, understanding the brand's marketing strategy, and assessing the level of support provided by Sonesta Select Sonesta Essential for this particular soft-brand collection. Additionally, the FDD mentions that Sonesta's affiliate, SRLHCF, began offering MOD franchises in Canada in June 2023, indicating a broader strategy for this brand across North America.