Will Sonesta Select Sonesta Essential assign a project manager to the franchisee?

According to Sonesta Select Sonesta Essential's 2025 Franchise Disclosure Document, Sonesta Select Sonesta Essential will assign a project manager or onboarding specialist to the franchisee. This support is outlined in the Conversion Rider and New Construction Rider, which are attached as Exhibit D-1 and Exhibit D-2 to the Franchise Agreement, respectively.

This means that franchisees can expect direct assistance from a designated individual during the initial phases of setting up their Sonesta Select or Sonesta Essential hotel. This project manager or onboarding specialist will likely guide the franchisee through the necessary steps and requirements for either converting an existing hotel or constructing a new one to meet Sonesta Select Sonesta Essential's brand standards.

Having a dedicated project manager can be a significant benefit for new franchisees, as it provides a central point of contact and expertise to navigate the complexities of launching a hotel. This support can help streamline the process, ensure compliance with brand standards, and potentially reduce the time and effort required to get the hotel up and running. Franchisees should review Exhibits D-1 and D-2 for more details on the specific responsibilities and support provided by the project manager or onboarding specialist.