What areas does the initial brand training program for Sonesta Select Sonesta Essential cover?

According to the 2025 Franchise Disclosure Document, Sonesta Select Sonesta Essential provides initial brand training to one Hotel Representative. This training program encompasses brand programs, marketing, sales, loyalty, and brand culture. The training is offered as needed throughout the year, depending on the availability of trainers and attendees.

Prior to opening the hotel, or within 90 days of activating the hotel in Sonesta Select Sonesta Essential's system, the Hotel Representative must complete the initial brand training program to the company's satisfaction. If the trained Hotel Representative is no longer employed, a new representative must attend and complete the training program. The franchisee is responsible for training their own employees after the Hotel Representative completes the initial brand training.

The training materials include the Brand Manual, along with other training modules and courses available in Sonesta's learning management system. This system is designed to assist franchisees in understanding programs related to Brand Hotels and best practices in the hospitality industry. The initial brand training costs $1,500, and if conducted in person, the franchisee must also reimburse travel, meals, and lodging expenses, estimated to be up to $2,500.