What was the application date for the "SONESTA ESSENTIAL" service mark for Sonesta Select Sonesta Essential?
Sonesta_Select_Sonesta_Essential Franchise · 2025 FDDAnswer from 2025 FDD Document
[Item 13: TRADEMARKS]
| SERVICE MARK | SERIAL NO. | APPLICATION DATE |
|---|---|---|
| SONESTA SELECT HOTELS | 99040706 | February 13, 2025 |
| SONESTA ESSENTIAL | 99038795 | February 12, 2025 |
| HOTELS | ||
| 99086253 | March 15, 2025 | |
| 99086259 | March 15, 2025 | |
| 99086235 | March 15, 2025 |
Source: Item 13 — TRADEMARKS (FDD pages 65–68)
What This Means (2025 FDD)
According to Sonesta Select Sonesta Essential's 2025 Franchise Disclosure Document, the application date for the "SONESTA ESSENTIAL" service mark was February 12, 2025. This indicates when Sonesta Select Sonesta Essential filed the application for this particular service mark with the United States Patent and Trademark Office (USPTO). The serial number associated with this application is 99038795.
Service marks are crucial for distinguishing a brand's services from those of its competitors. By applying for the "SONESTA ESSENTIAL" service mark, Sonesta Select Sonesta Essential is taking steps to protect its brand identity and prevent other businesses from using a similar mark that could cause confusion among consumers. This protection is essential for maintaining brand recognition and customer loyalty.
Prospective franchisees should understand the importance of adhering to Sonesta Select Sonesta Essential's guidelines regarding the use of its service marks. Unauthorized use of these marks can lead to legal repercussions and damage the brand's reputation. Franchisees must ensure they are using the marks correctly and in accordance with the franchise agreement to avoid any potential issues.