Under the Remax franchise model, what is the company's strategy regarding franchisees?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
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RE/MAX was founded in 1973 and its strategy is to sell franchises and help those franchisees recruit and retain the best agents. The RE/MAX brand is built on the strength of the Company's global franchise network and its unique economic model that helps to attract, develop and retain the best-performing and most experienced agents by maximizing their opportunity to retain a larger portion of their commissions.
Motto, founded in 2016, has grown to over 220 offices across more than 40 states. The Motto franchise model offers U.S.
Source: Item 1 — Business and Organization (FDD pages 334–464)
What This Means (2025 FDD)
According to the 2025 Remax Franchise Disclosure Document, the company's primary strategy is to sell franchises and support franchisees in recruiting and retaining real estate agents. Remax aims to build its brand strength through its global franchise network. A key component of this strategy is an economic model designed to attract experienced and high-performing agents by allowing them to retain a larger portion of their commissions.
Remax's approach involves providing franchisees with quality education, innovative technology products, and marketing support. These resources are intended to enable the success of the franchise network and strengthen the Remax brand. The company focuses on creating an environment where franchisees can attract, develop, and retain top-performing agents, which in turn contributes to the overall success of the Remax system.
Additionally, Remax operates on a 100% franchised model, meaning the company does not own any of the brokerages operating under the Remax brand. This indicates a commitment to supporting and growing through its franchisees rather than direct ownership. This franchise-focused approach aligns with the strategy of empowering franchisees to build their businesses while adhering to the Remax brand standards and utilizing the resources provided by the company.