Under what conditions is the De-identification Fee charged to a Remax franchisee?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee1 | Amount | Due Date | Remarks |
|---|---|---|---|
| De-identification Fee | $500 per day | As incurred. Payable if you fail to de-identify within 10 days of termination or expiration of the Franchise Agreement. | Payable to RE/MAX Regional. |
Source: Item 5 — INITIAL FEES (FDD pages 29–43)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, a De-identification Fee is charged to a franchisee if they fail to remove Remax branding and identification from their business location within 10 days after the termination or expiration of their Franchise Agreement. This fee is $500 per day and is payable to RE/MAX Regional.
This fee is designed to ensure that franchisees who are no longer part of the Remax system do not continue to represent themselves as such, which could confuse customers or damage the brand's reputation. It is a fairly standard practice in franchising to require de-identification upon termination to protect the integrity of the brand and prevent unauthorized use of trademarks and other intellectual property.
For a prospective Remax franchisee, this means it's crucial to have a plan in place for de-identification well before the end of the franchise term. This includes budgeting for the costs of removing signage, repainting, and updating marketing materials. Failing to do so could result in significant daily fees, adding a substantial financial burden during the transition out of the franchise system.