Under what condition can Remax require an office to modify or discontinue the use of any RE/MAX Mark?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
If it becomes advisable at any time in REMAX, LLC's sole judgment for the Office to modify or discontinue the use of any RE/MAX Mark or for the Office to use one or more additional or substitute trade or service marks, including the RE/MAX mark used as part of the trade name of the Office or in a domain name, you agree, at your sole expense, to comply with our directions to modify or otherwise discontinue the use of the RE/MAX Mark, or use one or more additional or substitute trade or service marks, within a reasonable time after our notice to you.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to the 2025 Remax Franchise Disclosure Document, Remax, LLC has the authority to direct an office to modify or discontinue using any RE/MAX Mark. This includes the RE/MAX mark used as part of the office's trade name or in a domain name. This action can be taken if Remax, LLC, in its sole judgment, deems it advisable.
For a prospective franchisee, this means that Remax retains significant control over its brand and how it is represented. If Remax decides that a change in branding is necessary, franchisees are obligated to comply. This compliance includes modifying or discontinuing the use of any RE/MAX Mark, and potentially adopting additional or substitute trade or service marks.
The franchisee bears the sole expense of making these changes, and must implement them within a reasonable time frame after receiving notice from Remax. This could involve updating signage, marketing materials, and online presence, all at the franchisee's cost. It is important for potential franchisees to factor in these potential future costs when evaluating the Remax franchise opportunity.