Under what condition is the Remax De-identification Fee payable?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
| Type of Fee1 | Amount | Due Date | Remarks |
|---|---|---|---|
| De-identification Fee | $500 per day | As incurred. Payable if you fail to de-identify within 10 days of termination or expiration of the Franchise Agreement. | Payable to RE/MAX Regional. |
Source: Item 5 — INITIAL FEES (FDD pages 29–43)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, the De-identification Fee is payable if a franchisee fails to de-identify their franchise location within 10 days of the termination or expiration of the Franchise Agreement. This fee is $500 per day and is payable to RE/MAX Regional.
De-identification refers to removing Remax branding and signage from the former franchise location so that it no longer appears to be associated with the Remax brand. This is a standard practice in franchising to protect the brand's image and prevent confusion after a franchise agreement ends.
For a prospective Remax franchisee, this means it's crucial to understand the terms of the Franchise Agreement regarding termination and expiration. Should the agreement end, the franchisee must act quickly to remove all Remax branding from the location within the specified timeframe to avoid incurring this daily fee. The fee can quickly add up, creating a significant financial burden if the de-identification process is delayed.