Under what circumstances does the limited license to use the RE/MAX Marks automatically terminate?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
Subject to all of the terms and conditions set forth herein, you are hereby granted a limited, non-exclusive license ("Limited License") to use the RE/MAX Marks, but only for the duration of this Agreement and only in connection with the operation of the Office and the Permitted Real Estate Service Activities specified in this Agreement ("Licensed Use"). Your Limited License does not authorize you to use, and you agree not to use, or to permit any Sales Associate to use, the RE/MAX Marks in connection with the offering, providing, performance, sale, endorsement or promotion of any other services, products or businesses or in any other manner we have not expressly authorized in writing. Your Limited License does not give you the right to sublicense or to transfer (apart from an approved transfer under Section 12) your right to use the RE/MAX Marks or to allow any third party to use your Office trade name for any purpose whatsoever. You agree that if this Agreement is terminated, expires, is transferred without our consent or approval, is for any reason declared void or of no force or effect, or in the event of Abandonment, this Limited License shall automatically terminate. You further agree that in the event of such a termination of this Limited License you will immediately cease all use of the RE/MAX Marks and promptly comply with all post-termination requirements of Section 14 of this Agreement.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, the franchisee's limited license to use the RE/MAX Marks will automatically terminate under specific conditions. These conditions include the termination of the Franchise Agreement, its expiration, transfer without the franchisor's consent or approval, being declared void or without effect, or in the event of abandonment.
In practical terms, this means a Remax franchisee's right to use the RE/MAX brand name, logos, and other associated trademarks is directly tied to the validity and adherence to the Franchise Agreement. If the agreement ends for any of the reasons listed, the franchisee immediately loses the right to operate under the RE/MAX brand.
This provision protects the integrity and value of the RE/MAX brand by ensuring that only authorized and compliant franchisees can represent the brand. It also outlines the franchisee's responsibility to cease all use of the RE/MAX Marks and comply with post-termination requirements detailed in Section 14 of the agreement upon such termination.