Why are there specific limitations on the license to use RE/MAX Marks for a Remax franchise?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
sistent with all applicable restrictions, including without limitation, those set forth below.
(5) Extension of Limited License to Other/Future Marks.
All provisions of this Agreement applicable to the RE/MAX Marks will apply to any additional trademarks, service marks, commercial symbols, designs, art work and logos that we or REMAX, LLC may in the future authorize you to use.
B. SPECIFIC LIMITATIONS ON LICENSE TO USE RE/MAX MARKS.
Your Limited License to use the RE/MAX Marks is subject to various limitations that are designed to protect the RE/MAX Marks, the goodwill they reflect and the reputation of the RE/MAX Network. In addition to those set forth in the Brand Standards Manual, your use of the RE/MAX Marks must conform to the following requirements and limitations.
(1) Identity of Office, Address and Contact Information Required with RE/MAX Marks.
You agree that all uses of the RE/MAX Marks in all advertising of your services in any medium whatsoever, including but not limited to print, electronic media, social media, and Internet websites, will be accompanied by your Office name, Office address, phone number and prominently indicate that "Each Office Independently Owned and Operated," and to ensure that your Sales Associates also accompany their uses of the RE/MAX Marks with such information and meet all other requirements of the Brand Standards Manual in their advertising and personal promotion efforts.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, the limitations on the license to use RE/MAX Marks are in place to protect the marks themselves, the goodwill associated with them, and the overall reputation of the RE/MAX Network. These limitations ensure that the brand maintains its integrity and value. The FDD emphasizes that REMAX, LLC owns all rights to the RE/MAX Marks and that franchisees are granted only a limited license to use them.
The limitations require that all advertising of services, regardless of the medium (print, electronic, social media, or Internet), must include the office name, address, phone number, and a disclaimer stating "Each Office Independently Owned and Operated." Sales associates must also include this information in their advertising and promotional efforts. Franchisees cannot use the RE/MAX Marks in any way that could mislead consumers about the office's location, the geographic area it serves, or its relationship with Remax, LLC.
Furthermore, franchisees are restricted from using the RE/MAX Marks to promote anything other than the Permitted Real Estate Service Activities provided by their office. Unless expressly permitted in the Brand Standards Manual, franchisees cannot share or link any website or social media account using the RE/MAX Marks to a competitor of the RE/MAX Network or promote non-RE/MAX licensed real estate agents. These measures are designed to maintain brand consistency and prevent any misuse of the RE/MAX Marks that could harm the brand's reputation or create confusion among consumers.