After the termination of a Remax franchise, what must franchisees and owners do to distinguish their operations from Remax and its system?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
You and your Owners agree that after the termination, expiration, non-renewal or Abandonment of the Franchise you and your Owners will, at your sole expense, ensure that you, your Owners and each of your Sales Associates:
- (1) immediately and clearly distinguish your operations from RE/MAX and the System, so as to avoid any possibility of confusion to the public, and not directly or indirectly at any time identify any business with which you are associated as being a current or former RE/MAX office or franchisee or otherwise use the System or hold yourself out to the public in any way as being or as having been affiliated with us, REMAX, LLC or other RE/MAX Affiliates;
- (2) immediately cease use of the RE/MAX Marks, including removing, erasing or obliterating the RE/MAX Marks from your letterhead, stationery, printed matter, advertising, websites and web pages (including without limitation, in visual content, hyperlinks, source code, meta tags, and third-party directory
listings), software applications, social media services and other materials as well as all words and designations indicating that you are or were associated or affiliated with us, REMAX, LLC or other RE/MAX Affiliates;
- (3) immediately take any action that may be required, including filing all necessary paperwork, to cancel all trade, fictitious or assumed names or equivalent registrations which contain any reference to any RE/MAX Mark or any variation thereof.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, after the termination, expiration, non-renewal, or abandonment of a Remax franchise, both the franchisee and their owners must take specific steps to clearly differentiate their operations from Remax. This is to avoid any potential confusion among the public and to ensure that they do not represent themselves as being affiliated with Remax in any way. These obligations are at the franchisee's sole expense.
Specifically, franchisees and owners must immediately cease using the Remax Marks. This includes removing or obliterating the Remax Marks from all materials such as letterheads, stationery, printed advertisements, websites, social media, and software applications. They must also remove any wording or designations that suggest a current or former association with Remax.
Additionally, franchisees must take any necessary actions to cancel all trade, fictitious, or assumed names registrations that contain any reference to the Remax Mark or variations thereof. This ensures that there is no lingering public perception of an affiliation with Remax after the franchise agreement has ended.