After termination, is a Remax contractor allowed to use the RE/MAX red-over-white-over-blue trade dress or property sign designs?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
- B. RE/MAX Marks and Related Identifiers. Following termination or expiration of this Agreement without Renewal or of Contractor's affiliation with the RE/MAX Network upon any other event, in connection with any business thereafter carried on by Contractor, Contractor will:
- (1) immediately and clearly distinguish Contractor's business from RE/MAX and the RE/MAX System so as to avoid any possibility of confusion to the public, and not directly or indirectly at any time identify or hold Contractor out as being or as having been affiliated with Broker, Franchisor/Regional or the RE/MAX Network;
- (2) immediately cease use of the RE/MAX Marks, including removing,, erasing, or obliterating the RE/MAX Marks from Contractor's letterhead, stationery, printed matter, advertising, web sites and web pages (including without limitation, in visual content, hyperlinks, source code, meta tags, and third-party directory listings), software applications, social media services and other materials as well as all words and
designations indicating that you are or were associated or affiliated with Broker, Franchisor/Regional or the RE/MAX Network;
- (3) unless you have affiliated with another RE/MAX office, immediately notify Contractor's state real estate commission, any professional organizations that Contractor belongs to, and Contractor's clients that Contractor is no longer affiliated with the RE/MAX Network;
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to the 2025 Remax FDD, after termination or expiration of the agreement without renewal, a contractor is explicitly prohibited from using the RE/MAX red-over-white-over-blue trade dress or property sign designs. The contractor must immediately and clearly distinguish their business from Remax to avoid any public confusion and cannot identify themselves as being or having been affiliated with Remax.
Specifically, the contractor must immediately cease using the RE/MAX Marks, which includes removing or obliterating the RE/MAX Marks from all business materials such as letterheads, stationery, printed advertisements, websites, software applications, and social media. This extends to removing any words or designations that indicate an association with Remax.
Furthermore, the contractor is required to notify their state real estate commission, professional organizations, and clients that they are no longer affiliated with the RE/MAX Network, unless they have joined another Remax office. These measures ensure a clean break between the contractor and the Remax brand, protecting Remax's trademarks and preventing potential consumer confusion.