What statement must a Remax contractor include in marketing materials and advertising?

According to Remax's 2025 Franchise Disclosure Document, a Remax contractor's advertising, marketing, and promotion must be completely factual and conform to the highest standards of ethical advertising. This requirement ensures that all marketing efforts are truthful and adhere to legal and ethical guidelines.

This means a prospective Remax franchisee must ensure all marketing materials, whether print, digital, or any other form of advertising, contain only verifiable information. They must avoid misleading claims or exaggerations about their services, market performance, or any other aspect of their business. This standard applies not only to the franchisee's own marketing but also to the marketing activities of their sales associates and anyone else affiliated with their Remax office.

Compliance with these standards is crucial for maintaining the integrity and reputation of the Remax brand. Failure to adhere to these guidelines can expose the franchisee to legal action or liability and adversely affect the goodwill associated with the Remax marks. Therefore, a Remax franchisee must implement robust review processes to ensure all marketing content meets these ethical and factual requirements.