What standards does Remax, LLC prescribe regarding the nature and quality of supplies and promotional materials bearing the RE/MAX Marks?
Remax Franchise · 2025 FDDAnswer from 2025 FDD Document
REMAX, LLC prescribes standards respecting the nature and quality of the supplies and promotional materials that bear the RE/MAX Marks that you use in the operation and promotion of the Office. Although neither you nor your Sales Associates are required to purchase supplies or promotional materials from a source approved by REMAX, LLC, we encourage you to do so. If you or your Sales Associates obtain supplies or promotional materials from sources other than a source approved by REMAX, LLC, you agree to ensure that they are of at least the same quality as are available from sources approved by REMAX, LLC. You shall ensure that all such materials and supplies, including without limitation, all advertising, promotional and marketing materials and all stationery and signage that you use or that are used by your Sales Associates comply with the standards and guidelines established by REMAX, LLC for proper use of the RE/MAX Marks including, without limitation, the standards and guidelines set forth in the Brand Standards Manual. You understand and agree that neither we nor REMAX, LLC assume any liability for the acts or omissions, or guaranty the performance, of any supplier, whether approved or not.
Source: Item 22 — Contracts (FDD pages 108–334)
What This Means (2025 FDD)
According to Remax's 2025 Franchise Disclosure Document, Remax, LLC sets standards for the quality and nature of promotional materials and supplies that display the RE/MAX Marks. While franchisees and their sales associates are not obligated to purchase these items from Remax-approved sources, they are encouraged to do so.
If franchisees choose to obtain supplies and promotional materials from alternative sources, they must ensure that the quality is at least equivalent to that of Remax-approved sources. All materials, including advertising, marketing materials, stationery, and signage, must comply with the standards and guidelines established by Remax, LLC for the proper use of the RE/MAX Marks. These standards are detailed in the Brand Standards Manual.
Remax, LLC may modify the System, including the Brand Standards Manual, at any time, and these changes become part of the System. However, changes to the mandatory elements of the System will pertain solely to the protection and goodwill of the RE/MAX Marks. Remax does not assume liability nor guarantee the performance of any supplier, whether approved or not. Franchisees must also ensure that all uses of the RE/MAX Marks in advertising include the office name, address, phone number, and a statement indicating that the office is independently owned and operated.