What standards must Remax franchisees adhere to in all dealings with clients, customers, suppliers, Remax, LLC, and the public?

According to Remax's 2025 Franchise Disclosure Document, franchisees must adhere to the highest standards of ethical conduct in all business dealings. Specifically, Remax requires franchisees to maintain honesty, integrity, and fair dealing in every interaction with clients, customers, suppliers, Remax, LLC, and the public. This encompasses all aspects of the franchisee's business operations, ensuring a consistent commitment to ethical practices. Franchisees must also ensure that all marketing and promotional activities are completely factual and align with the highest standards of ethical advertising.

To meet these standards, Remax franchisees must promptly address and resolve any complaints received from customers, clients, or other individuals in a reasonable business manner. This proactive approach to dispute resolution is crucial for maintaining positive relationships and upholding the reputation of the Remax brand. Furthermore, franchisees are prohibited from engaging in any business or advertising practices that could harm Remax's business or the goodwill associated with the RE/MAX Marks and other RE/MAX offices. This includes ensuring that their Sales Associates and any other persons affiliated with their office also adhere to these standards.

These requirements reflect Remax's commitment to preserving its brand reputation and ensuring consistent quality across all franchise locations. By mandating high ethical standards and responsible business practices, Remax aims to foster trust and confidence among customers and stakeholders. Prospective franchisees should carefully consider these obligations and ensure they are prepared to uphold these standards in their day-to-day operations. Compliance with these standards is not only a contractual obligation but also a key factor in maintaining the overall success and integrity of the Remax network.