Who retains the rights to Aggregated Statistics derived from Remax Customer Data?

According to Remax's 2025 Franchise Disclosure Document, Remax, LLC retains all rights, title, and interest in Aggregated Statistics derived from customer data. Specifically, the document states that all right, title, and interest in Aggregated Statistics (other than any Customer Data incorporated therein), and all Intellectual Property Rights therein, belong to and are retained solely by the Licensor, which in this case is RE/MAX, LLC.

This means that while the customer owns their individual data, Remax has the exclusive right to use and own the aggregated, anonymized data derived from it. Remax can use this aggregated data for any lawful purpose, including making it publicly available, as long as it does not identify the customer or allow the customer to be identifiable. This is a common practice in many franchise systems, as it allows the franchisor to leverage data from across the network to improve the system and make informed business decisions.

For a prospective Remax franchisee, this means that they contribute to a larger pool of data that Remax can use for its benefit. While the franchisee retains ownership of their customer data, they do not have rights to the aggregated statistics derived from it. This is important to understand, as Remax can use this data to improve the system, develop new products or services, and make strategic decisions without compensating the franchisee. Franchisees should consider the implications of this data usage and how it aligns with their business goals.