Does Remax require prior written permission to use its trademarks?

According to the 2025 Remax Franchise Disclosure Document, franchisees must obtain prior written permission from Remax to use its trademarks. Specifically, this requirement applies to the use of the RE/MAX name, logo, and all related names, logos, product and service names, designs, and slogans, which are trademarks of RE/MAX or its affiliates or licensors. These trademarks may be registered in the United States or other jurisdictions.

This requirement ensures that Remax maintains control over its brand identity and protects its trademarks from misuse or unauthorized use. By requiring written permission, Remax can ensure that its trademarks are used in a consistent and appropriate manner, which helps to maintain the brand's reputation and goodwill. This is a common practice in franchising, as franchisors typically have strict guidelines for how franchisees can use their trademarks.

For a prospective Remax franchisee, this means that they cannot use the RE/MAX trademarks in any advertising, marketing, or promotional materials without first obtaining written approval from Remax. This includes ensuring that all uses of the RE/MAX Marks in advertising of services in any medium whatsoever, including but not limited to print, electronic media, social media, and Internet websites, will be accompanied by the Office name, Office address, phone number and prominently indicate that "Each Office Independently Owned and Operated."

Failure to comply with this requirement could result in a breach of the franchise agreement and potential legal action from Remax. Therefore, it is important for franchisees to carefully review the Brand Standards Manual and any supplemental brand standards provided by REMAX, LLC, and to seek written permission from Remax before using any of the RE/MAX trademarks.